Sunday, May 22, 2011

Protons "Smokescreen" into the after market..


Proton has introduced a second, alternative spare parts brand called AMP, aimed at providing a more cost-effective solution for Proton owners in terms of replacement components for their rides. The AMP (After Market Parts) range consists of quality car components and accessories, endorsed by Proton, all at highly affordable prices.
With AMP, the company is looking to provide a viable alternative for customers who are looking at a lower cost of ownership without resorting to using cheap and unsafe imitation parts in their Protons after the warranty period expires.
The company is aware that many of its customers, in a bid to save on post-warranty maintenance on their Proton cars, have often ended up purchasing low quality counterfeit parts that do not conform to OEM standards and levels of safety, which is not only detrimental but dangerous, according to Mohamad Shukor Ibrahim, Proton Edar’s CEO.
“The Proton AMP range will address these concerns by providing Proton car owners high quality parts that are not only affordable, but more importantly endorsed and guaranteed by Proton,” he said.

“We believe our customers will soon realise that quality does not have to be a pain on the wallet and we certainly hope that this will be reflected in their acceptance of the Proton AMP. Their support will not only be beneficial to their Proton cars but will also contribute towards curbing the sales of risky and low quality imitation or used components,” he added.
Each AMP product comes with a 3-month or 5,000 km (whichever comes first) product warranty from Proton, excluding the wear and tear of such parts. Unfortunately, there’s no info on how much cheaper the AMP stuff is compared to the standard parts range, nor is there an accompanying list of available components, so can’t tell you what’s what – you can of course find out more at all Proton authorised service centres and parts stockists, which carry the AMP range. Alternatively, you can also call Proton i.care at 1300 880 888 for more info.

13 comments:

  1. The problem isnt in the parts, its in your cars.So do as u must to first come up with at least a world class car at affordable national prices, we do our supporting quality replacement parts,let the market decide in an open free system..after all , the parts you're using is ours...share the cake, man!

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  2. With juz 4 yrs left on complete liberalization,which means its at least RM 40,000 off foreign cars ,we want to be assured of continued "bread" at least till retirement age, so really forget this part, just worry on that...please!!

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  3. ...theyre saying ur parts unsafe n not recognised by them,bozo!

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  4. heyyy...my "detractors" back!!Well sir...if u care to carefully read my responses, our parts are made for them in the OE segment since the 80's, BOZO!

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  5. even absorbers?

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  6. actually..we do one better..after syudying the specs and requirements needed, we then do our assembly through the imports of child parts from all over the world,so to say we re conpletely "local" would be wrong.how is that bad as we guarantee on our parts for 6 months,npo questions asked.

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  7. ....even if the first u did was to enter a WRC race!

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  8. ...u sound desperate to enter the Racing Market?

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  9. ...sure..thats every automotive parts sellers dream, but facts remain facts, ours would pass with flying colours..but the sad thing is that our President isnt into Motosports,though he ows a fleet of em!!haha

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  10. ...any events in the "pipeline" you wanna tell us?..

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  11. ...ideas that transform and transcend will tell..cheerios!!

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  12. ...so u sure ure OE for Proton on other parts?

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  13. National cars, GM , Smart cars (Norway),Honda-big ones of current,same concept, same operation..look it up..

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