Same news, different year. This time last year, we brought to you news that Perodua sold 180,000 vehicles in 2011, securing its market leader position for the sixth consecutive year. This morning, Perodua revealed that it sold 189,000 vehicles in 2012, its highest ever yearly total, beating 2010′s 188,600 units.
The 189k total translates to an estimated 30.2% market share, which means that P2 is #1 in Malaysia for the seventh year running. Total sales beat the company’s 188k-unit target for 2012, thanks to “aggressive promotional campaigns as well as a healthy demand for vehicles,” said Perodua MD Datuk Aminar Rashid Salleh.
“The demand for vehicles this year has been very encouraging as competition is heating up, especially from the foreign carmakers. Nevertheless, we wish to thank all Malaysians for making us the most preferred compact car company for seven years in a row,” Aminar added.
Record sales aside, Perodua was also happy to announce that its after sales division posted a record intake of 1.78 million vehicles last year, a 5% increase from 2011. After sales was also boosted by RM240 million of parts sales, an increase of 17% from 2011. Currently, the brand has 170 service outlets nationwide.
Looking forward, Perodua has set a 194,000-unit sales target for 2013, with an estimated market share of 30%. Should it achieve the target this year, 2013 will be yet another record breaking year for the maker of theViva, Myvi and Alza.
“The target is based on the expected strong economic performance of above 4% this year. In addition, we are also improving our sales and after sales strategies and operations to ensure that we are able to meet our customers’ motoring needs,” Aminar explained, adding that one possible speed bump is a hike in interest rates.
New for 2013 is a pre-owned vehicle division (based in Subang Permai) that started quietly last month. Currently, Perodua is only selling traded-in cars to used car dealers, but retail sales are expected to start in the second half of this year.
On Perodua’s expansion plans, Aminar said that the company will invest some RM2.32 billion between 2012 and 2016 to further boost efficiency in manufacturing, sales and after sales. A large portion of the CAPEX will be used to strengthen core businesses so that Perodua will be able to compete in a fully liberalised auto market post-2016, Aminar said.
Three weeks ago, Perodua announced that it will invest RM790 million to set up a new company and a new manufacturing plant adjacent to its existing factory in Sg Choh. The 65,000 square metre facility and its holding company will add 100,000 units to Perodua’s annual production capacity, which now stands at 200,000 with a two-shift cycle.
Finally, Perodua turns 20 years old this year, and the company launched its 20th Anniversary Celebration and logo this morning. We’re expecting plenty of corporate responsibility activites and a celebration come August, with possibly a new variant of some sort debuting the same time.
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