The Automotive RE (Replacement Parts)Industry at the moment is facing its utmost uncertainty in terms of pricing,market acceptances, other key branding issues,marketing approach ,ie distribution networks due to the full execution of AFTA act in 2015.However, with the market size of at least 9,000,000 vehicles in Malaysia,IASB believes that a reasonable percentage will be attainable by us if the right product positioning and approach are used .Critical areas here would be:
1) Updated information on market trends at local and foreign end.
2) Risks management fully understood of its cost benefit analysis.
3) A&P, Market Research and analysis to be main tools in executing market penetration.
4) Improve QCD and Product Differentiation.
5) Deploy Direct Marketing Approach to Market.
Some market stats for last year:
Perodua sales @ 142,000-30%
Proton Sales-137 k -14%
Nissan-5.5%
Toyata-14%
Naza-1.5%
Total Industry Volume 2011:+- 670,000.
1) Updated information on market trends at local and foreign end. 2) Risks management fully understood of its cost benefit analysis. 3) A&P, Market Research and analysis to be main tools in executing market penetration. 4) Improve QCD and Product Differentiation. 5) Deploy Direct Marketing Approach to Market.
Some market stats for last year:
Perodua sales @ 142,000-30%
Proton Sales-137 k -14%
Nissan-5.5%
Toyata-14%
Naza-1.5%
Total Industry Volume 2011:+- 670,000.
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