Thursday, April 12, 2012

Strategy Implementation

In life , more so in business, we deploy chosen strategies to give the desired results...However, focus sing on corporate issues,instead of taking the Western approach towards strategy implementation which tends to address topics such as organizational behavior,management selection and development ,management information system and communication,the unorthodox approach shows implementation from the point of deception,secrecy,flexibility,speed and timing,and usage of direct and indirect methods.
Each of these areas is necessary if an organization were to realize the goals for which strategies are developed in the first place to enable it to cope in the increasingly competitive arena of the greater business.
Deception, which is commonly used to throw off the competitors reel and usually takes the form of the holding out of baits,such as when one lures the customer to where one wants him to spend the money.Businessmen,have through various sales gimmicks,organized things like clearance sales,free gifts,contests,loss leaders,waiving entrance fees,all in all, to divert business away from their competitors in this manner.Other methods of deception include fakery,ie when one is seen to be humble,weak,or even stupid,but in reality he is not,and the create of illusions ,in order to become unpredictable in the eyes of judging others,one must also watch out for deception by others since two can play the same game!
Secrecy in business is necessary to ensure that no one knows ones plan unless it suit ones purpose to let them know...One should however not become obsessed with secrecy to the extent of regarding even petty issues as secret and thus impairing one's delegation would entail divulging information to those who had been so delegated.As professionals, we must be able to judge what is confidential and to what degree so as to determine who could have access to the information.
Flexibility is needed to prevent the enemy from easily predicting ones move.Flexibility will also enable one to effectively apply the marketing concept which simply means finding out what the customer needs and then working on satisfying such needs a profit.While a strategy can be viewed as a coherent direction whereby to further the marketing function,it should still be subject to review and change if found to be unworkable.The ability to change is becoming more and more vital to success.
Speed and timing also necessary because common sense tells us a longer battle at market place carries no benefits!It is then important to provide for a quick kill and victory....The same goes for deciding on the strategy we have to adopt as well as its subsequent implementation.Delays or hesitancy will only allow our competitors to get wise to our strategy.Such knowledge will also enable them to make preparations to counter our proposed move...
Generals in battlefields have recognized both direct and indirect methods used in waging war!Though the interchangeable deployment of these methods one can always keep the enemy in doubt as to one;s real intention and at the same time enabling one to ensure victory...This is in line with the 'contingency' approach..and the earlier call for flexibility. In short, one must provide for situations where the enemy does not respond as anticipated.Hence either method must be capable of replacing the other at any time.In making formal approaches,businessmen often resort to indirect methods,such as making gestures,appropriate or in appropriate ones, for the purpose of obligating some third party in some way that he will be willing to exert his influence on my behalf.Inappropriate gestures include bribery,corruption,while more allowable ones take in the form of harnessing support from influential friends,doing favours for persons we are dealing with,doing something for his kids,helping him make his work easier,making him get all the deserving promotions,others as we can as we are in a better bargaining position.
As the application is endless,it is essential that one approaches the need to use both direct and indirect methods in their interchangeable forms of success.One must not be confined to only one particular course of action and instead should identify various options and use them according to the needs of the situation.Salam.

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