the world is yours...F A M ..

A Synopsis Project Paper for The One Stop Agency For FAM.

Objective

That FAM appoints a consolidated communications company in all of its channels of advertising and relevance , thereby it succeeds in creating a very  strong brand in football , identifying niche markets of high returns to its corporate sponsors and ultimately commanding  a sophisticated support of the new generation in the country’s footballing arena.For this to work,the appointed company must have exclusive rights to all the areas we have shown interests.

Grandstand.

On the outset, several  areas have been identified as main income earners for the company:

1.       E Ticket Sales

2.       Outdoor and Indoor Advertising.

3.       Food and Beverages

4.       Sponsorship Rights

5.       Merchandise Rights

6.       Talent Scouting For All  Teams.

7.       FAM Television

8.       E and Hard Print of Football Malaysia magazine  in monthly circulation.

9.       All printing works

10.   Events as when needed by FAM,including Charity Dinners,Press Reviews,e ticketing , local visits  of Foreign Teams Friendly matches in Malaysia.

Divisional Set Up and Financial Projections.

E-Ticket Sales

This division needs probably 2 servers and 2 back room operators , 1 manager and  2 execs to run the machinery. Costs simplified :

Servers RM 20,000 each:               RM 40,000

Manager:                                             RM 10,000

Execs                                                     RM 10,000

Operators                                           RM 6000

Projected Revenue: 8 matches a week: average capacity of 20,000 per week,160,000 persons

At RM 10 each..RM 1.6 million : Lets say RM 800,000  on  e ticketing…..@ 5@ commission

Totals: RM 400,000 per week revenue on match days.

Out door and Indoor Billboards

For the season…we envisage 20 out door and 20 indoor  panels to be placed, at cost of RM 50 000 per out door and RM 20 000 indoors..RM 1,000,000 t RM 400,000=RM 1.4 million x 10 stadiums=RM RM 14 Million per season.

Food and Beverage/Merchandising….

Concurrently, we shall not interrupt the current sales at the stadiums. What we shall implement is a mobile vehicle , fashionably designed, to cook and sell fast food like burgers,hotdogs,chicken,fish nchips cooked “british” style, and drinks. While the niche market are these typical british food,we shall also trademarked trendy merchandise and souvenirs’ from these outlets..Anticipated sales outside the stadium at the catchment areas before and after matches shall be at least RM 10,000 per match day.

FAM TV

This is a heavyweight. While we shall have  rights to all FAM matches, the broadcast station will encapsulate all activities pertaining to future development of football in Malaysia, the core matter here is that when focus is given to football, its kpi, benchmark will surely alleviate our standards here in the future. Dedicated to football 24/7,beamed worldwide via Astro, advertising mileage is great here at fraction less than RM 100 million earn at  free to air TV station each year.

E magazine/Hard Print of Football Malaysia..

While E magazine shall have a blast of at least 300,000 viewers a month, the Hard Copy shall have at least  initial 5000  copies printed ,half of that given free to VVIP’S, on MAS airlines,airports lounges,exclusive hotels and pkaces etc. Anticipated income of at least RM 100,000 per month.

Talent Scouting.

There are too many problems with individual state teams on foreign players.Thus , an independent company run professionally can administer best returns on imported players,we guarantee performances and their well being taken care of so it will attract more professionals of higher calibre in the future, we shall do a draft like NFL where best players are first given to weakest teams so that the competition is more well balanced. But,for this to work ,the company should be awarded total exclusivity and income projection of more than  1 million per year is expected.

Printing

With current work size pertaining to FAM, modest projection of RM 2 million a year is targeted.

Friendly Matches

All friendly matches with International teams are handled by us,with total rights on everything, expected income of RM 10m is expected for 2 super power teams each year.

Conclusion.

There are 2 ways to encapsulate this approach, while we can be  given contracted rights on all these matters for review every 5 years, it could also be based on 70-30 basis at premises given by FAM to run this operation, more thoughts can be poured in through association with professional agencies.

Thank you....its time FAM..the world is yours...